#Lead Attribution

Build an AI Search Citation Desk Before Leads Trust the Summary

AI Search is turning buyer and seller discovery into synthesized answers before the first click. A citation desk gives CRM, marketing, and compliance teams a practical way to capture what leads saw, verify claims, and route safer follow-up.

Build a Lead-Source Ledger Before AI Buys Traffic

AI can scale real estate marketing spend quickly. A lead-source ledger makes sure the CRM can tell which sources create appointments, clients, and revenue before automation optimizes for volume.